Already in the water are models of differing body types such as Yumi Nu and Bintou Sillah, and since they're enjoying the silence, it makes sense the advert is set to a cover of "Enjoy The Silence" by Depeche Mode (whose "Policy Of Truth" featured in Death On The Nile's trailer. The targets of H&M are mostly the youth, and the youth mostly spend their time on social media platforms.
Their advert "Summer In H&M Swimwear" is fronted by plus-size model Paloma Elsesser, who dives off a cliff and goes for a peaceful swim in the ocean. Related: This Is The Pixel 6 Commercial Song That You Can't Stop Thinking Aboutīeyoncé used her song "Standing on the Sun" for her campaign, and being one of the biggest brands in the world affords H&M big pockets when it comes to paying for using hit songs. H&M have made a good start on becoming sustainable. Other famous models for the chain include singer/actor Kylie Minogue, Madonna and Beyoncé. Lana Del Rey, for example, became the face of the brand's Fall campaign in 2012, where she paid homage to director David Lynch - who she has cited as a major influence on her work - by singing a cover of "Blue Velvet" and modeling in H&M clothes. This incident is accidental in nature, but this doesn't mean we don't take it extremely seriously or understand the upset and discomfort it has caused.It thus stands to reason that H&M has attracted many singers as both designers and models. We appreciate the support of those who have seen that our product and promotion were not intended to cause offense but, as a global brand, we have a responsibility to be aware of and attuned to all racial and cultural sensitivities – and we have not lived up to this responsibility this time. We agree with all the criticism that this has generated – we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists. Our standards are high and we feel that we have made real progress over the years in playing our part in promoting diversity and inclusion. H&M is fully committed to playing its part in addressing society's issues and problems, whether it's diversity, working conditions or environmental protection – and many others. Our position is simple and unequivocal – we have got this wrong and we are deeply sorry. We would like to put on record our position in relation to the image and promotion of a children's sweater, and the ensuing response and criticism. To all customers, staff, media, stakeholders, partners, suppliers, friends and critics. The Swedish-based international retailer issued an apology in email to the Houston Chronicle today: H&M gave a statement to Business Insider, following the mayhem. H&M Slammed for Racially Insensitive Photo H&M received backlash for having a black child model in a hoodie labeled "Coolest Monkey in the Jungle." The term "monkey" has been used as a racial slur toward African-Americans, and social media users couldn't believe H&M overlooked the reference.
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